EMV is a standard for globally interoperable, secure payments. The key element of EMV involves including dynamic digital data in every transaction. This makes chip transactions extremely secure and reduces the risk of counterfeit fraud.
When a consumer uses an EMV-enabled device to pay at a chip terminal, the transaction is dynamically authenticated, verified and then authorized. The cardholder can use a PIN (Personal Identification Number) or sign as they do today to verify that the consumer is indeed holding his or her own device.
In the digital world, payment transactions are getting smarter. And at the heart of these smarter transactions is dynamic authentication, which incorporates unique information in each transaction making it virtually impossible to replicate.
The EMV standard has already been adopted by more than 80 locations where it has significantly reduced counterfeit card fraud, saving hundreds of millions of dollars.